Each week I get a few different online newsletters sent to me, but one in particular that I look forward to and actual find the information valuable and fresh is from Cat’s Eye Marketing. Here is what this weeks newsletter was about -
5 Steps to Finding ‘Warm’ Prospects
1. Stay connected to your friends. Though you may be tempted to hunker down and spend every waking minute in your store or office, this is the wrong time to drop out of sight. Keep going to those lunches and networking meetings. My friend Dan McComb, founder of the phenomenally successful business networking site, biznik, calls it “the strength of weak connections.” Your friends won’t necessarily be your clients or customers, but they probably know people who could be.
2. Network with colleagues–yes, even your “competitors.” As a copywriter, I go out of my way to meet other writers. Not only do they prime the well of creativity and inspire me, but we actually look out for each other and refer specific jobs that come our way but don’t fit our individual niches.
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